How to Position your Capability Statement as a Marketing Tool
Best Practices Mindset After the past few weeks of triaging capability statements, I’ve learned that even after 13+ years’ experience – even the most successful contractors struggle with designing their capability statement to act as a marketing tool, rather than a response to a specific request (often by a specific agency.) In this blog, […]
First Impressions Last Forever
DO – Use design software. – Send in PDF format. – Strategically format. – Have a one-page and a two-page (agency dependent). – Have an aesthetic design. – Use your company’s branding. – Use a z-pattern flow. – Give your reader a reason to scroll. – Include your contract vehicles (if applicable) – Use logos […]
