The 4 Types of Capability Statements in Federal Contracting
Introduction Contrary to popular belief, your capability statement is not a “one-and-done” shotgun approach, and it is meant to be a working document, as your professional resume is/ was. Effective […]
Perfecting Your Elevator Pitch
What is an elevator pitch? An elevator pitch is a brief, persuasive speech that is designed to spark interest in an idea, product, or service. The term “elevator pitch” comes […]
How to Position your Capability Statement as a Marketing Tool
Introduction Mindset – After the past few weeks of triaging capability statements, I’ve learned that even after 13+ years’ experience – even the most successful contractors struggle with designing their capability […]
