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Perfecting Your Elevator Pitch
What is an elevator pitch? An elevator pitch is a brief, persuasive speech that is designed to spark interest in an idea, product, or service. The term “elevator pitch” comes from the idea that if you were to find yourself in an elevator with a potential investor or customer, you would only have a short […]
How to Position your Capability Statement as a Marketing Tool
Best Practices Mindset After the past few weeks of triaging capability statements, I’ve learned that even after 13+ years’ experience – even the most successful contractors struggle with designing their capability statement to act as a marketing tool, rather than a response to a specific request (often by a specific agency.) In this blog, […]
Top 7 Novice Mistakes in Government Contracting (Still)
Introduction In my 13-ish years in this arena, it’s no surprise that things change rapidly – especially during the pandemic. Over the years, though, there has been some consistency. Those consistencies are usually the common mistakes made by emerging government contractors that, at times, cause them to throw in the towel and give up. Naturally, […]
First Impressions Last Forever
DO – Use design software. – Send in PDF format. – Strategically format. – Have a one-page and a two-page (agency dependent). – Have an aesthetic design. – Use your company’s branding. – Use a z-pattern flow. – Give your reader a reason to scroll. – Include your contract vehicles (if applicable) – Use logos […]
