Perfecting Your Elevator Pitch
What is an elevator pitch? An elevator pitch is a brief, persuasive speech that is designed to spark interest in an idea, product, or service. The term “elevator pitch” comes […]
How to Position your Capability Statement as a Marketing Tool
Best Practices Mindset After the past few weeks of triaging capability statements, I’ve learned that even after 13+ years’ experience – even the most successful contractors struggle with designing […]
Top 7 Novice Mistakes in Government Contracting (Still)
Introduction In my 13-ish years in this arena, it’s no surprise that things change rapidly – especially during the pandemic. Over the years, though, there has been some consistency. Those […]
First Impressions Last Forever
DO – Use design software. – Send in PDF format. – Strategically format. – Have a one-page and a two-page (agency dependent). – Have an aesthetic design. – Use your […]
