Who Buys What You Sell? A Step-by-Step Process (2024 Update)

This webinar teaches practical strategies for gaining competitive intelligence on government opportunities. It offers step-by-step guidance using real-world examples and multiple government websites, including SAM’s Data Bank. Participants will learn to validate buyers at different levels and leverage tools like MS Excel pivot tables for data analysis. Whether new or experienced in government sales, attendees will gain valuable skills in identifying NAICS codes, conducting advanced queries, and locating competitor pricing and teaming partners. Ultimately, the webinar aims to boost your competitiveness in the government marketplace.