Developing a Compelling Capability Statement (2024 Update)

A capability statement is your business’ primary marketing tool in the federal marketplace. There are plenty of factors to consider when marketing your business to prime vendors and government agencies. Be sure your statement gives your potential buyers what they need to evaluate you as a “responsible” and qualified contractor, setting your business apart from your competitors.

In this course, you will learn:

how to format your capability statement
what content to include
when to use it, and
how to create a content-repurposing process for future versions.