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Making Market Research Easy – Enhancing Industry Partnerships

September 12 @ 1:00 am - 5:00 pm

The U.S. General Services Administration (GSA), Office of Small and Disadvantaged Business Utilization (OSDBU) is hosting its Monthly OSDBU National Training (MONT) titled “Making Market Research Easy – Enhancing Industry Partnerships”.

This webinar is free and open to all of industry.

Join GSA’s OSDBU and the Office of Customer & Stakeholder Engagement (CASE) teams as they come together to provide innovative insights on how to respond to GSA’s RFIs by sharing experts’ tips and tricks on how to fill out these important surveys. By participating in this session, you will better understand why GSA collects industry responses and how the data gathered shapes future purchasing decisions. Take advantage of this opportunity to learn and improve your business practices!

Learning objectives covered include:

• Why market research is conducted

• Overview of the Market Research as a Service (MRAS) Program

• Effectively completing MRAS RFI Surveys • Ensuring customers get accurate information about your capabilities

• What GSA does with the results

Date: Thursday, September 12, 2024

Time: 1:00 PM Eastern Time (US and Canada)

Location: Online (Registration required)

Presenter: Kerry Durkan, Marketing Research Analyst, GSA CASE

After registering, you will receive a confirmation email containing information about joining the meeting.