In this educational, fast-paced, and high-energy webinar, Mr. Frank will review how most companies market their “experience” and past performance with moderate success and little to no differentiation. He will share several real-world examples where you will learn to map the value for each of your contracts and then “bridge” them to improve market position and increase your company’s perceived maturity. Whether you are an entrepreneur, small or large business, targeting the public or private sector, this webinar will open your eyes to how you can more strongly market your company and the products or services you sell.