Introduction
Having a solid website is like showing up to the government contracting game ready to win. You wouldn’t head into a bid meeting unprepared, so why let your website do anything less than impress? Plus, being easy to find when government buyers are searching (wherever they’re searching) doesn’t hurt. And let’s be real—it’s not just about federal contracts. A well-built website can boost your private sector and commercial revenue too.
Think about it—when you’re ready to buy something, where’s the first place you go?
Their website?
Or maybe Google, where you’ll eventually end up… on their website.
Think about when you make the decision to buy something. Where’s the first place you go?
Their website?
Google? To eventually land on their website.
10 Tips for a Winning Website
Here are ten golden rules to keep in mind to help you cover your bases:
1. Sleek, Clean, and On-Brand
Your website should reflect your company’s professionalism and personality. Keep it sharp, well-organized, and easy to navigate. Use high-quality, branded images—think project shots, team photos, your fleet, or even before-and-after transformations. No one’s sticking around for blurry pictures or hard-to-read fonts.
2. Mobile-Ready is a Must
Government buyers aren’t always browsing on a desktop. Your site needs to look great on a phone, tablet, or a giant monitor. If your website doesn’t adjust seamlessly, you’re missing opportunities.
3. Show Off What You’ve Got
Brag a little! Highlight your experience, showcase your team’s expertise, and clarify why you’re the best choice. Add case studies, success stories, and testimonials to drive home your credibility—not just in government but across all sectors.
4. Dedicated Government Page
Make it easy for contracting officers to find what they need. Add a “Government” tab with details on your certifications, registrations, past contracts, and partnerships. And don’t forget to include a downloadable PDF of your capability statement—those things are gold.
5. Accessibility Matters
Ensure your site is compliant with accessibility standards like Section 508. Bonus points for captioning videos and adding other features that make your site usable for everyone.
6. Make Contacting You Simple
Don’t make visitors search for your contact info. Display your phone number and email clearly, and include a contact form. Even better, create a “Request a Quote” form to make it super simple for buyers to reach out.
7. Keep It Fresh
Outdated content makes it look like you’re out of business. Regularly update your site with news, blogs, and articles that reinforce your expertise and show you’re active in federal contracting.
8. Calls to Action
Tell visitors what to do! Whether “Get a Quote” or “Subscribe to Our Newsletter,” use clear and compelling calls to action to guide them.
9. Prioritize Security
No one’s sticking around if your site feels sketchy. Use SSL certificates, display trust badges, and highlight your certifications. This is especially important for federal buyers—agencies like the VA or DOD won’t even access your site without the right security measures.
10. Get Found (SEO Magic)
Want to show up when buyers search? SEO is your best friend. Use the right keywords, optimize your content, and get strategic with titles, headers, and meta descriptions. The goal is to become the obvious choice when someone Googles a contractor in your space.
And if you don’t have time or want to make it even more captivating, consider chatting with a Duwel Dev web pro. We sprinkle that federal sales magic to fit your unique business model.
