10 Best Practices for Your Website in GovCon
When pursuing U.S. federal contracts, having a well-designed and informative website is crucial for small businesses. Here are 10 best practices to consider: Clear and Professional Design: Create a clean and professional website design that reflects your brand identity and is easy to navigate. Use a consistent color scheme, readable fonts (heading, subheading, and paragraph), […]
7 Tips for Marketing in Government Contracting
Marketing to government agencies and prime contractors can be a bit different from marketing to other types of organizations or in the commercial space. In the government arena, winning can mean recession-proofing for a small business. When we think of doing business with “the government”, we sometimes envision this large, single entity. The reality is, […]
Engage BEFORE You See a Solicitation
There comes the point in many instances where contractors are all but ripping their hair out, wondering why they never find anything on SAM.gov for what it is that they actually do. Sometimes it seems that the lead time to respond is a week or less. It seems impossible to do what needs to be […]
5 Essential Members of a GovCon Dream Team
The process of procuring a contract can be difficult because it requires expertise in various areas such as marketing, sales, and finance. A great government contracting team will need to have certain skills and traits. In this blog article, we’ll discuss who you’ll need to employ, and the qualities and abilities required to form a […]
How to Position your Capability Statement as a Marketing Tool
Best Practices Mindset After the past few weeks of triaging capability statements, I’ve learned that even after 13+ years’ experience – even the most successful contractors struggle with designing their capability statement to act as a marketing tool, rather than a response to a specific request (often by a specific agency.) In this blog, […]
5 Reasons to Consider Monday in Government Contracting
Monday is an easy-to-use, comprehensive app for project management, operations, forecasting sales, and complying with government regulations such as FAR 52.215-4(a)(2), which requires contractors to maintain records of their cost or pricing data until the completion of a contract if awarded. We’ve found it to be the most economical and all-in-one solution for small teams […]
First Impressions Last Forever
DO – Use design software. – Send in PDF format. – Strategically format. – Have a one-page and a two-page (agency dependent). – Have an aesthetic design. – Use your company’s branding. – Use a z-pattern flow. – Give your reader a reason to scroll. – Include your contract vehicles (if applicable) – Use logos […]
