Ashley Duwel

Ashley has been helping companies navigate the government marketplace for more than 13 years. She has helped 500+ clients win more than $100 million in government contracts. She specializes in pre-solicitation engagement, relationship building, simplified acquisition, and subcontracting strategies.

Ashley’s approach to contracting is data-driven and focuses on the implementation of systems and processes related to federal sales and marketing activities. With experience as a PTAC/APEX Accelerator Counselor, Ashley is well-versed in the challenges businesses face in the marketplace and dedicates over 100 hours each year to accredited GovCon training.


Additionally, Ashley is a Certified Veteran Counselor and a federal sales strategist. She has assisted her clients through the complexities of obtaining certifications such as: SDVOSB, VOSB, WOSB, MBE, DBE, HUBZone, and the 8(a) business development program.


Working with Ashley starts with a deep dive into who buys what you sell. Once armed with this information, she will work with you to develop a strategic marketing and sales plan, then hold your hand as you execute the plan.

Coaching + Federal Access

As of January 2023, Ashley Duwel has joined the Federal Access team, as an RSM Federal Certified Coach. There are three tiers of coaching available with access to their on-demand training, as well as hundreds of guides, resources, and templates to use in your procurement strategy. Whether you are new to the market or have been at it for decades, Federal Access is a trusted resource among government contractors of all types and sizes.

RSM Federal’s government contracting program, Federal Access, provides comprehensive resources and coaching support to help boost your skills and win more contracts.

Here are some of the features:

  • Strategy Playbooks: Boost your government skills with our 7-minute training videos covering tips, strategies, market updates, and more. New videos are added monthly.

  • Game Changers Podcast: Listen to our industry-leading podcast for government contractors.

  • 100+ Government Templates: Access our library of templates including capability statements, corporate presentations, bid/no bid calculator, graphics packs, compensation models, and much more.

  • Step-by-Step Strategy Guides: Master the art and science behind winning government contracts with over 200+ documents that cover government fundamentals, marketing, sales, teaming, proposals, and operations.

  • The Government Sales Manual – Digital: Get access to hundreds of techniques and strategies with our searchable PDF.

  • Featured / On-Demand Webinars: Watch over 30 hours of high-quality keynote-style training sessions on sales, marketing, business development, teaming, proposals, and operations.

  • Inner Circle – Live Monthly Q&A: Join our members-only interactive LIVE session where you can ask a government subject matter expert (SME) anything and get a detailed response. Each month has a featured topic along with Q&A about the latest government contracting news and trends.

  • On-Demand Training Videos: Access our library of videos that are broken down by business activity to make them easy to find.

  • Email Support: Ask a Government SME anything and get a detailed response.

  • Dedicated Business Coach: Work with a government SME who understands your business and is an expert in federal acquisition, tactics, and strategies to position your business to win.

  • Monthly Strategy Sessions: Coaching sessions include business strategy, pipeline reviews, recommendations, and shortcuts to winning more contracts.

  • Phone Support: Need 15 minutes to talk with your coach in between your monthly sessions? Simply schedule it!

Questions about Federal Access? Schedule a Strategy Session with the RSM Federal team here


Per Diem Coaching

Per diem coaching is perfect for anyone who just needs help here and there, without an ongoing strategy or commitment.